Raving Fans
"Your workshop changed the way I approached our staff learning this year, and wow, what a difference. I do not have the same tired staff that I did last year, and we have accomplished great things with our own learning that has positively impacted our work with kids in the classroom. Your sharing of how we approach staff learning empowered me to change how I work with my staff in that capacity. Thank you!"
Cathy M.
Principal Educator,
Calgary, Canada
The Sizzling New “Spill My Guts”Marketing Workshop That Nobody Believed I’d Ever, Ever Offer!
This 2-Day Event gives you the insider background knowledge, key skills and practical roadmap to build a personal or professional empire that could be worth a fortune to you or your organization. You will learn how to successfully create, develop, produce, market and distribute educational products. |
To Be Held
January 17-18, 2011,
in Jacksonville, Florida
Dear Colleague:
If you are either a trainer, a consultant, staff developer, or even an administrator looking for a second career please read on. You are about to learn what you always wanted to know, but no one would ever tell you— how to earn the income that you always read about, but that you never knew how to actually accomplish. Is this possible? You bet.
I’m inviting you to set aside any disappointments or lost dreams. Ignore the past. For just a moment, get in touch with your new dreams. What do you want to do with the rest of your life? Would you like to travel the world? Teach in the Peace Corps? Become a national speaker? Write a bestselling book? Anything’s possible—but only if you know how. I not only know how, I’ve done it. In fact…
I have built (with partners) and sold two multi-million dollar “brain” businesses. I get royalty checks on 25 books, plus on DVDs, CDs, videos and online products. I am asked to speak and train worldwide and travel to great locations for work and fun. Now, I’m going to share how you can do the same. Can a student (like you) do it, too? It’s done all the time. Read below:
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I’m offering you the opportunity to attend my two day, intensive, no-holds-barred training in educational marketing. This will be a seven-hour-a-day session designed to jumpstart your personal and professional success. You are also about to discover a life-changing course in educational marketing that will profit you for the rest of your life. In fact, it’s so “on-the-money” and so useful that I promise that you will be using the knowledge and skills for years.
You be the judge-- It is ONLY for you if you…
- do staff development independently
- may soon retire
- serve as a consultant or a trainer
- are responsible for marketing
- have an educational product or service to market
- need more customers
- want a second career
If You Can Lick a Stamp or Send an Email,
You Can Lick Your Marketing Challenges
Marketing well is not some mysterious “gift” that either you’re born with or not. It does not require a Mensa IQ, nor does it require an MBA. In fact, I can market circles around any MBA I know.
What does it require? Four things, and the first three have to come from you:
- Brains… It takes at least average intelligence.
- Structure… A vehicle (an opportunity, organization or business) to practice in, since there is a predictable learning curve. This gives you the many trial and error opportunities to learn from.
- Time... You’ll need time to learn, absorb, practice and get better. Sorry, you won’t be a genius in an hour. It takes time to practice, and time to learn and get good.
- Key Information and Skills… You get specific, practical, and real-world strategies that you can apply. This is what I can provide. Without this item, the other three are useless to you.
As I said, the first three I cannot provide for you. Either you have them or you don’t. But item #4, that’s something I can help you with.
This amazing educational marketing course will give you the razor-sharp, cutting-edge tools and knowledge you need to succeed. This course will reveal the most powerful principles of educational marketing. The entire program will be organized around these time-tested, cash-producing fundamentals. As you begin to assimilate them, you’ll soar with excitement over the possibilities. Be ready for countless, focused, cut-to-the chase applications of highly effective marketing principles. I personally guarantee you’ll learn at least 55 specific, useful, practical moneymaking, career-boosting strategies.
Get the Marketing Tools of a Lifetime
Countless colleagues (and competitors!) come up to me and ask if I’d do a marketing workshop. You know…where I spill my guts and tell them exactly how, in plain English, I have become the leading force in the world of brain-based learning. Have you wondered…
| Why do more people attend my in-depth trainings than all of my colleagues put together? Why do more educators purchase and use my resources as school study books than all my colleagues combined? Why I get e-mails from all over the world to do consulting work? Why is it that my books are translated and used in 20 countries? How did The Brain Store become the #1 publishing company for the science of learning and teaching in just 5 years? |
None of those milestones listed above were an accident. They were all a result of carefully planned marketing strategies that anyone can do. But if they’re so simple, why doesn’t everyone do them? Because most educators are so busy gaining mastery of their primary jobs, they don’t have time for learning about marketing!
How do I have time for marketing? I’ve actually been a student of it for over 20 years. I found out who were the genuine gurus in the industry and sought them out. I read the books, bought the videos, attended the seminars and listened to the tapes. I pay for one-on-one help if that’s what it takes. But most of all, I actually used the knowledge and skills I learned so that I knew first-hand what worked and what didn’t. Over time, I realized I was able to make positive results happen consistently. It’s quite a confident feeling. But what about you?
Here’s How You Can Market Your Educational Services, Products and Trainings So Effectively, You’ll Amaze and Astonish Even Yourself!
Could 2 Strategy-Packed Days Change Your Professional Life? YES!
Would you like to feel confident that you could market your product or service with consistency and ease? If so, what would that be worth to you?
Would you like to have more business than you need? Would you like to turn down twice as much as you can possibly handle? Would you like to charge more than others for your services, yet still have clients waiting in line for you? Would you like to become known as the “leader” in your field? If you are not in a position where that interests you, please recycle this letter. But if you are in the business of promoting either yourself or your workshops, keep reading… you’re in for a treat. You will lean in this amazing workshop the following:
- The Pro Copywriter’s amazing “Bag of Tricks”
- How to construct your most potent USP (unique selling proposition)
- The pure magic of powerful deadlines
- How to use the internet to market your business
- What great marketers know that you need to know—and will learn! Get the secret angles about the product or service you’re considering.
- How to instantly increase your “niche knowledge” about people in your target market
Here are the seven life-changing insights that you’ll learn
at our 2-Day Marketing Mastery Program:
#1 Insight: How to Create a More Compelling
Product or
Service
So That Your Customers
Will Be Throwing Money At You!
- Learn the absolute most important quality of your product
(Is it price, availability or even reputation?)
- Why price is less important than any other feature
(How to charge top dollar for your services or products)
- How to create the ideal product or service
(Learn the 5-step checklist that ensures you’ve done your homework!)
#2 Insight: How to Find Your Customers and
Multiply Their Numbers Like Crazy!
- What are the 5 most important things to know about your customers
(These secrets will save you 75% of all marketing costs and better yet, allow you to
make 200-300% more than you ever have before!)
- All-time best ways to get more customers
(Just 1 of them can literally double your business every year and it’s absolutely FREE)
- 3 best ways to find out how big your customer potential really is
- How to identify what they want more than anything (no, it’s not money)
(This simple tool shows you how to test your ideas for nearly free—and save yourself a
mountain of expenses and headaches)
- 4 Ideal ways to expand the pool of available customers
(All businesses need to grow—one way costs you zero dollars but you can reap big)
#3 Insight: How to Virtually Eliminate Any Competition
and
Get an Entire Market to Yourself!
- How you can gain an insurmountable advantage over your competitors
(5 best ways to get customers to buy from you again and again and again!)
- Why your biggest competitive challenge is not who you think it is
(You’d be surprised at the real thing you have to worry about!)
-
How to ensure you have a competitive edge over everyone else
(Market research is much easier than you think!)
#4 Insight: How to Create Highly Effective,
Irresistible Messages---Ones that Consistently
Draw Customers Like Ants to Maple Syrup
- What the marketing research says you must have to succeed
(Learn these and you’ll nearly have it made)
- How to create a much more compelling message
(What the brain loves to see, hear and feel for results)
- What are the 3 things that your business needs to effectively market itself
(Each of these advantages is worth at least a 20% increase in sales!)
- What are the reasons your customers really buy
(It’s far different what you think it is—PLUS, how to capitalize on it)
- Why you must develop your key list of benefits
(You’ll discover how to do it in just 5 minutes or less, then we’ll actually do the process!)
- Why targeted repetition -- even to the point of obnoxiousness -- works so well.
- How to use the forgotten magic of the Bucket Brigade to make your copy
impossible to skip over
#5 Insight: How to Develop Your Marketing Package:
The Insider Secrets of the Million-Dollar Marketers
- What is the 4-part, highly effective, top-secret marketing package?
(Learn these and use them for a lifetime!)
- Learn the amazing 3-step shortcut to writing a killer ad
(The simple little tip that adds 20% to your bottom line--and it takes you 10 minutes!)
- Get a sizzling list of 21 attention-grabbing words that work like magic
(You’ll want to protect this list just like it’s an important legal document!)
- Why the “package” you use is as important as the message inside
(How to make absolutely sure your sales message gets opened, read and it works!
- How to make it easier for them to buy than not to buy from you
(The never-before revealed “million-dollar template” for creating promotional packages)
- Why you should never listen to an English teacher’s critique
(Learn what sells when you write)
#6 Insight: How to Multiply Your Efforts to
Succeed Even When You’re Not Working!
- The greatest multiplier in the world—and how you can use it for free!
(5 best ways to get customers to buy from you again and again and again!)
- How to leverage any product or service and when not to
(Which products are better left as one-of-a-kind)
- When and how to take your product or service big-time
(You’ll learn how to do this one mandatory thing first—testing!)
# 7 Insight: How to Service Your Customers for a
Lifetime of Income
- Why the customer you crave ought to be the smallest part of the total revenue
(Learn what’s really important—and it’s not what you think!)
- Two customer service ideas that will earn you big and lasting rewards
(Discover the miracle of the upsell and bounce-back)
- Why great customer service can turn into a whole new profit center
(You’ll be surprised when you discover where all the money really is)
You’ll learn these and countless other marketing secrets at this jam-packed 2-day bonanza. But, surprisingly, this is not for everybody. In fact, I anticipate turning some people down. Why?
Certain People Should NOT Attend This Amazing Marketing Bonanza
Here are the three reasons that an application may get turned down:
A) If the applicant lacks a quality product or service—don’t bother. I cannot help you market it, nor do I want to. You must be committed to a first-rate customer experience.
B) If the applicant expects me to do the thinking or do all the marketing for him or her.
How to Avoid The Single Most Expensive Mistake of Your Life
Can you tell the difference between cost and value? Cost is the real-world cash price of an item. Let’s say a book costs $10 and you buy it. But value is different—that’s what the item means to you. If the book contained the secrets of how to realistically beat ovarian cancer (and your mother had ovarian cancer), suddenly the book is quite valuable to you. Is it worth $100? Would you pay $500? Yes, it’s a high COST, but the VALUE is priceless. You see the difference?
Why am I going on and on about this simple concept? Well, you’re soon going to learn the price of this amazing educational marketing workshop and if you say, “That’s too much,” you’re thinking COST. You’re saying, “Let’s see, a one day workshop usually runs such and such…”
But if you’re thinking VALUE, you’re thinking, “If I had these skills and tools, how would it change my life? What’s it worth to me for a course that can earn me a lifetime of prosperity? The person who always thinks COST will save money everywhere they go. But if you truly understand VALUE, you’ll understand the opportunity before you. Apply the knowledge you gain and you can earn back the cost of this marketing workshop in no time. Plus, you will learn how to create endless streams of customers and prosperity, and that’s a guarantee.
Here's what I mean by emphasizing value over cost. For her birthday, I surprised my wife with a trip to a 5-star resort on Maui. You know, the ones where you have magnificent ocean views, steps to a tropical beach, a hamburger costs $15. We danced, ate gourmet chocolates and the passions were flying! The staff runs around in little French maid outfits and they ALL call you by your name every chance they get. How much did that resort cost yours truly? (Think of a big number…then double it!) But what was it worth? It was worth 10 times that. Years later, she still talks about the great birthday present she got.
I understand the difference between cost and value. In short, if you can't find the money to attend this exceptional marketing workshop, my guess is that you'll always have reasons to miss out—everything costs too much!
What Will This Cost or What’s It Worth?
It's cost me hundreds of thousands of dollars (in real costs and experiences) to learn this information and you'll be able to get all of this at a fraction of that price. America’s largest sales and marketing group, the Direct Marketing Association does 1-Day seminars for $1,195 (that's over a thousand a DAY!). Naturally their courses are not focused on brain-based education, but your program is focused on how to sell your educational product or services.
Date: January 17-18, 2011, Jacksonville, FL
Two-day tuition: $1,475 includes all course materials
(meals and lodging not included)
Daily schedule: 8:30am – 4:30pm
I can guarantee that I'll turn down more folks for this workshop than I have for any other one I've ever done. I will limit the numbers, so we can work with everyone, but you don't have much time to respond. If this is for you, register below.
Sincerely,
Eric Jensen, President, Jensen Learning
P.S. Still not ready to jump in? Your satisfaction is guaranteed. If at anytime after the course, for up to one year, you’re not satisfied with the program or you don’t feel you got dozens of quality, practical ideas you can use to drive your business, simply let us know. We stand behind our amazing programs and we’ll refund your tuition 100%. We stand by our product.
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